alia bennett

Brief: Provide art direction and create branding, print and digital design for a public rally (all within one week - no pressure!).

1. Event Flyer

2. Poster

3. Roll out of viral marketing on Instagram

4. Event video

5. Example of viral marketing campaign-

National Event for Capital [b], December 2015.

Brief: Provide art direction and advise on rollout of branding for an entrepreneurial workshop created for prospective uni students from an international market.

Collateral included:

1. Logo creation

2. Promo poster concept

3. Event signage

4. Website concept

5. Switch on workshop in action

6. Branded t-shirts

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For QUTCEA and QUT International, Jan 2019.

Re-brand and roll out across print and digital platforms to assist in marketing the Fashion360 Accelerator and graduate fashion show and workshops.

Collateral included:

Webpage design (with paralax elements)

Promotional DL

Mockup of Car Decal of Fashion360 Alumni

Promotional Postcard for Fashion360 Showcase Event

Promotional Postcard of sub-brand, Fashion360 Grow

For QUTCEA, December 2018.

In this project, my role involved collaborating with the Marketing team to re-brand the Collider Accelerator, a program that provides support and funding to early-stage startups.

In order to reach our target audience, we looked at the interests and behaviors of previous accelerators' cohorts. Through this analysis, we identified 4 or 5 archetypes that guided the content design and determined the optimal advertising platforms for promoting the accelerator.

In terms of branding, I explored other accelerators, startups, and companies that resonated with our archetypes using their characteristics to determine color palettes and aesthetics. The inspiration for the brand's aesthetics was derived from the concept of the 'lightbulb moment,' symbolizing the fusion of ideas that culminate in a breakthrough 'aha!' realization.

Collateral included:

Promo video

Parallax website design

Program Booklet

Program Booklet - Inner pages

Rollout of Brand at Demo Day

Branded Signage, Demo Day

Branded T-shirts

Live website can be viewed here.

Promo Video created by Stranger Films.

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For QUTCEA, December 2018.

Provide art direction and work alongside internal and external stakeholders to rollout branding over both print and digital mediums for a international multi-company Christmas Party event on the Gold Coast.

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Created for Capital [b], December 2015.

Create print collateral that is consistant with the Superloop brand.

Collateral Includes:

1. Annual Report, 2016

2. Technical brochure

3. Promo DL

4. Full Page Magazine Ad

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Superloop, 2015-2016.

Brief: To design an identity for the brand, rolled out into a website, VIP Pass and poster.

Concept: The inkblot design represents the collision, or rather 'explosion' of noise, music and other various sounds. 

Creation: For this project, I opted for a more traditional approach! I used a few drops of color on paper, folded it in half, and then pressed and rubbed all around the folded paper. After it dried, I scanned it and edited it in Photoshop.

Collateral:

Event poster

VIP ticket

Mockup

Website

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Design Brief Assignment for Shillington College.

Brand concept for Creative3 Conference, 2019.

1. Mockup

2. Poster